Package Redesign

The goal of this project was to redesign and existing pasta's packaging. I chose Carazita Farfalle pasta which originally had a traditional style of packaging reflecting it's Italian heritage.

Looking at the colourful pasta I was inspired to create a packaging that would attract parents of young children. The colours in the pasta were created using natural ingredients such as fruits and vegetables, which is another great selling point. I used that information to create my design The illustrations were done by me.